Homeware Buyers Index

The Homeware Buyers Index 2025/26: 

A must-have guide for homeware retailers operating in the UK market

The soft furnishings market is undergoing rapid change, and both brands and retailers need to adapt if they want to stay ahead over the next 18 months. 

With economic pressures and political uncertainty playing a heavy influence on consumer priorities in 2025, and further uncertainty expected in 2026, retail buyers and marketing strategies need to adapt to address consumer concerns - but how? 

The Homeware Buyers Index 2025/26 is an industry leading report that helps retail buyers prepare for the next 18 months of trading in the highly competitive soft furnishings market. 

From the social media trends that drive tastes and buying habits to why shoppers are scrutinising price and brand values more closely than ever, this report uncovers the key buying insights and consumer habits that are shaking up the soft furnishings market. 

Powered by Kleen-Tex Home, this report brings together insights from 501 retail buying professionals and 1,000 consumers to reveal the purchasing behaviours, decision drivers, supplier expectations, and emerging trends shaping the future of soft furnishings across the UK retail landscape.

Access your early copy of the report now by filling in your details in the form…